The TalkTalk Blog

Welcome to the TalkTalk blog. Here you'll find regular entries from our Chairman Charles Dunstone, our CEO Dido Harding and members of the TalkTalk team.

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Mark SchmidMark SchmidThe secret of Twitter’s success? Celebrity stardust

If, like many of the team here at TalkTalk, you’ve become fascinated by Twitter, you’ll probably already know that it’s the web’s hottest social network.

According to stats (see below) from web data company Alexa, it’s now the internet’s 322nd most popular site and has been on an upward trend now for the past few months (it’s worth noting, however, that Twitter is a long way behind Facebook and Myspace in terms of user numbers and web traffic, despite the hype).

Of course, one of the main reasons for Twitter’s recent success is the celebrity factor: fans just love getting close to their idols and seem to thrive on the seemingly mundane nuggets of information. What’s more, we can even exchange messages, or tweets, with the likes of Stephen Fry, Andy Murray, Jonathan Ross, Russell Brand, Lance Armstrong, Rob Brydon, Dave Gorman… the list grows every day.

Of course, the celebs themselves have taken time to adapt to the new medium too. A few have been caught out be revealing secret facts about the projects that they’re working on.

Reported in the Telegraph yesterday:

Greg Grunberg, who plays cop Matt Parkman in the TV series Heroes, sent a tweet on Sunday morning over his concerns about season three: “Tough to say goodbye to crew not knowing if any or all of us will return next year”. After his 20,000 fans read his message, there were fears that the show was had been cancelled.

Grunberg later clarified the situation to his fans as rumours started to flood Twitter and news sites. Here in the UK, Robert Llewellyn (Kryten in Red Dwarf) got into trouble for revealing facts about the show via Twitter. While Stephen Fry, dubbed the ‘vice president’ of Twitter, got a rap over the knuckles from the BBC in the ‘early days’ of the celebrity tweeting when he gave too much away about the show he was working on.

Still, the mistakes, as well as the mundane updates and tidbits, are part of the attraction of Twitter. And, if you’re feeling the need for more celebs to follow, The Times has a helpful top 50 celebs on Twitter.

At TalkTalk, many of the team tweet and we’ve also got our own account, known as TalkTalk Tips where we aim to provide tips and tricks for customers to get more out of the web – and update about the odd bit of TalkTalk news. For us, it’s early days with Twitter, but we’re as excited as everyone else about the potential that it has to inform and entertain. Right, I must be off to Tweet this blog entry…

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