Last week we announced our intention to purchase Tiscali to make TalkTalk the leading home phone and broadband company. It’s been quite a week for everyone involved and we remain just as excited about welcoming Tiscali to the TalkTalk family. While it has helped reassure Tiscali customers about the immediate future of their broadband service, it has understandably led to people wanting to know more about what happens next.
Customers switch on to changing providers
Is the telecoms market reaching its saturation point? That’s a question that the industry commentators have been asking themselves for a while, as the period of great growth in telecoms comes to an end, leaving a handful of providers owning most of the market.
Keeping it local
These days ‘collecting’ friends seems sometimes more important than keeping in contact with them (or so someone with 729 Facebook buddies told me). We were interested, therefore, to see that TalkTalk’s research found that most people’s closest friends still live within 15 minutes of their front door.
Welcoming Tiscali is next chapter in TalkTalk story
You may have read this morning that TalkTalk is buying Tiscali UK to create Britain’s largest home broadband provider.
We launched TalkTalk in February 2003 to challenge the existing order and provide better value and more choice. Today’s announcements means we have with over 4.25m broadband customers – over 25% of all UK households.
If I look back six years no one could have imagined that a mobile phone retailer would build the largest residential broadband provider in the UK, but our determination to offer incredible value with the latest technology has got us to where we are today.
What makes a great customer experience?
TalkTalk has been spending a lot of time recently trying to understand what constitutes a great experience for our customers and then trying to make that happen for them, either by making changes to products or processes or introducing new ones. Luckily for my team, Consumer Insights, this requires a lot of dialogue with our customers to understand their needs.