The TalkTalk Blog

Now we’ve officially become the biggest broadband provider to Britain’s homes, it’s fitting that today we’re also announcing the launch of our major new ad campaign and a new way of describing who we are.

We’re calling ourselves Britain’s brighter phone and broadband company, and to show we mean it we’ve produced a manifesto outlining our bright ideas, both big and small, for providing better value phone and broadband. These focus on keeping our customers’ bills low, making their lives easier, and providing a broadband connection they count on via our next generation network – the biggest in Britain.

Some of these bright ideas are things we already offer our customers – such as boosts that allow you to tailor your phone and broadband package to your individual needs, or free local phone calls anytime and any day of week. Other ideas are ones we’ll be announcing shortly – so watch this space for more information on them.

So why have we decided to launch this new campaign now, and what does it mean for our customers?

Acquiring Tiscali and becoming the biggest provider of broadband to Britain’s homes is a huge landmark for us. It means we jump from around 2.8m customers to over 4m virtually overnight. We wanted to introduce ourselves to all these new customers – and hopefully the growing number who’ll consider joining us over the coming months – and we thought this campaign was a good way of doing this. We want to shout about all the great things we already do and emphasise our determination to continually innovate and not rest on our laurels as number one in the market.

At the same time, any marketing campaign at the moment is inevitably influenced by the current economic climate. We know that customers now are obsessed – quite rightly – with getting the best value they can for their money. But at the same time most don’t want to compromise on quality, whether it be in terms of the products they pay for or the service they receive.

So our ‘brighter’ campaign is in effect a promise to our customers – that we understand their needs, we’re on their side, and we will constantly come up with good ideas to improve their phone and broadband service and save them money.

I hope you like the new ads – you’ll probably see them in your newspaper and on TV over the next few months. If you’ve got any thoughts on them, as always please feel free to leave a comment below.

Responses [7]

Posted by Olivia Streatfeild on 6 July 2009 08:44:00 GMT #