In November 1959, Britain’s first motorway, the M1, was officially opened. There was no speed limit, so for the first time people could drive as fast as their car would take them from Watford to Rugby, avoiding the slow and often congested roads and drastically cutting travel times – especially the Friday night rush hour.
Almost exactly 50 years later, we’re now revolutionizing the TalkTalk broadband service which will mean our customers will be able to surf, download & stream as fast as their line will allow.
We’ve already spent £500m on our own network covering 80% of the population but over the coming months, our TalkTalk engineers will complete the £10-20m upgrade of our own backhaul network, installing Gbit Ethernet fiber between all exchanges. In effect we have built the modern day equivalent of the new M1 motorway (but without the congestion!) from our current 1,800 exchanges around the UK all the way to the internet. The biggest broadband network alternative to BT is getting better.
We are all aware of the frustration that comes from a congested internet. Jittery iPlayer, slow gaming and even web pages take an age to load. As people increasingly use the internet to view rich media content, ISPs have struggled to balance the ballooning infrastructure cost with the need to offer compelling propositions in an ever competitive market.
However, we at TalkTalk have invested even more in our next generation network that will remove all backhaul congestion, the principle cause of slow internet speeds. Coupled with our increased investment in IPStream, all our TalkTalk customers will now get a much-improved experience at peak times. What’s more, this investment will allow us to ensure that we can cost effectively enhance our backhaul network as TV over the internet becomes more popular.
We’re not stopping there though. There’s no point having a motorway without a speed limit if you don’t have a car that goes above 30MPH. So in parallel we are removing all our limits on speeds. Over the next 4 months, all new and existing TalkTalk customers will automatically be upgraded to get the fastest sync speed their line will support, up to 24Mbps. We will write to our customers as we do this to let them know when it is done and unlike BT, we won’t expect you to re-contract or, like Sky, pay extra for the privilege.
We will naturally do the same for our AOL customers later this year and other TalkTalk customers that joined us as part the Tiscali acquisition as soon as we have migrated them onto our network.
Furthermore, we’ve spoken to our customers and our more advanced users have told us it would be great to remove all Peer to Peer traffic shaping controls from our Pro product. So we have. We still have a fair use policy that will impact only the most extreme users however we will contact any impacted customers in such an event to help manage their usage.
So whether you want our Essentials package giving you 40GB of downloads or the high performing, truly unlimited Pro package, you’ll get the fastest broadband your line will possibly support at the great price you expect from TalkTalk.
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